Drs. Suji and Jeeva Sanjeevan co-found their fragrance house, bringing together their backgrounds in medicine, research, and allergy science. What began as a passion project quickly evolved into a brand where science meets sensory storytelling, crafting scents designed to evoke emotion, connection, and calm.
BrandScent is born. Building on their expertise in scent and science, Suji and Jeeva launch a consultancy dedicated to helping brands tell their story through fragrance. From retail to real estate, BrandScent pioneers the art of sensory branding in Australia.
In 2023, the duo stepped into the Shark Tank Australia arena with BrandScent, pitching their vision for a world where brands don’t just look good, they smell unforgettable. Their unique fusion of science and storytelling captured the attention of the Sharks, leading to a game-changing partnership with Robert Herjavec. This moment marked a major turning point, propelling BrandScent onto the national stage and opening doors to new opportunities across industries.
Suji and Jeeva become sought-after speakers and mentors, collaborating with universities such as La Trobe, RMIT, and Monash to inspire the next generation of entrepreneurs. Drawing on their journey from medicine to business, they share real-world insights on inclusive leadership, brand-building, and creating impact through purpose-driven ventures.
